Chipsa · Pilot product · Onboarding first clients

Landing Factory

We set up a landing-page production system tuned to your brand. After that, your team builds them on its own.

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01 Context

When landing pages ship in a stream, every path has its price.

Path 1 / By hand

Human factor and time

Every landing is a separate project. Brief, design, build, revisions. Each step depends on who's free and in what shape.

Path 2 / AI generator

Missing detail and emotion

Off-the-shelf AI tools produce something that technically works, but without a layer of individuality — the detail, the accents, the emotional precision.

Path 3 / In-house

The team is always busy

Designers are buried in other tasks. And a dedicated specialist just brings the human factor and their workload right back.

Bottom line

Either way, it costs money and the time of an in-house team or a contractor.

02 What it is

Not a site. Not a builder. A factory.

We set up the Claude Design + Claude Code stack — plus templates, prompts and instructions — once, tuned to your brand. After that your team produces landing pages in one consistent style, with no agency and no calls to us.

Input Your brand Identity, tone, audience, product.
Process A tuned system Claude Design + Claude Code, tokens, components, templates, prompts, instructions.
Output Landings by your team New pages in one consistent style — built by your team.
03 Already shipped

Two cases

BWiGA — an iGaming conference site

BWiGA — an iGaming conference

An example of a tuned design system. The conference site — one page in the system so far.

Open
Chipsa — an interactive 3D map of a conference hall

Chipsa — a 3D map and this page

The design factory at work. Two different pages in one style, built through one system.

Open the 3D map This page
04 Setup process

4 steps. About a week.

01

Analyzing the brand, competitors, context

We look at what's there, assess the strengths, factor in the audience and the product. We work out how to stand out from competitors and what to improve.

02

Design system

We assemble tokens, typography and components in Claude Design for your brand. We add document templates, prompts and instructions for Claude Code.

03

The first landing

We build one full landing page in the system. It becomes the proof point and the base for everything after.

04

Handover and training

Video training for the team in Russian and English. Documentation and working prompts. We adapt the stack to your toolset.

Claude Design
Claude Design
A design system tuned to the brand

A design system tuned to the brand

05 Why us

16 years of design work.

16+ Years in design
500+ Projects
120+ Awards: awwwards, CSSDA, Behance
15+ People on the team
Паша Н. Паша Андрей Дмитрий Антон Артём Саша Наташа Таня Никита Мария Сергей
01

Brand and promo design

An understanding of how a page builds trust, emotion and status — not just closes the target action.

02

Psychology of attention and retention

Interaction, micro-animation, information served in portions, a mobile-first approach.

03

Experience with design systems

We don't set it up once and walk away — we build a system you can grow for years.

04

Graphic content and emotion

Color work, composition, a sense of proportion — the details that separate a landing that works from a template.

Among our clients
ChillBase
McDonald's
LG
Vileda
06 In the setup package

What you get

01

A design system for your brand

A tuned Claude Design + Claude Code setup with tokens, typography and components.

02

Templates, prompts, instructions

Working documents your team uses every day when building new landings.

03

One finished landing

Full-fledged, not a demo. Goes straight to production.

04

Team training

Videos in Russian and English, documentation, one-on-one calls when needed.

Billing

We can cover the Claude Design subscription and roll it into the retainer.

07 On the AffPal podcast

Why design still matters in the age of AI

AffPal × Chipsa podcast — on the value of design in the AI era

A conversation with Stefan Mühlbauer about how a design studio's work changes when AI handles the mechanical part. What stays valuable: a trained eye, an understanding of brands, the psychology of detail.

Coming soon
08 Technologies

Stack

Astro
Claude Design
Claude Code
Tailwind
TypeScript
GitHub
Vercel
Three.js
Flexible

We adapt to your stack if it's different.

09 Pricing

Looking for our first three clients

This is a pilot product. The first three clients get special terms and work directly with me as the studio's founder.

Base rate €60–80 / hour Depending on the type of task.
Final price Custom Depends on the scope of work for your brand and the package.
See pricing
10 Frequently asked

FAQ

How long does setup take?

About a week. That covers analysis, the design system, the first landing and handover to the team.

What if we want to leave?

The design system stays with you — in your own Claude and GitHub accounts. You're fully independent.

Can we develop the system ourselves?

Yes. We train the team with videos and instructions. You can extend it yourselves or bring us in for specific tasks.

How is this different from a builder (Tilda, Webflow)?

It's not a builder with a fixed set of templates — it's a system tuned to your brand, on a modern stack (Astro), fully customizable.

Do you work under NDA?

Yes, happy to sign one.

Ready to try it?

Message us on telegram. As the founder I'll get back to you, we'll set up a call, I'll show you how it works live and we'll discuss terms for your case.

telegram @maxkysh Book a meeting
Max — founder of Chipsa